Top 5 Paid Surveys Reveals Singapore’s Ultimate Regional Hub for 2026

🥇 1. The Vibrant East (Katong, Tampines, Pasir Ris) — 28%

Taking out the top spot is the undisputed powerhouse of local pride: The East.

Known for its rich Peranakan heritage in Katong, sprawling coastal vibes at East Coast Park, and incredible food options, the East proved unbeatable among voters. Many respondents passionately used the classic phrase, “East side, best side,” describing it as the perfect balance of lifestyle, culture, and convenience.

From seaside cycling to late-night supper spots, Singaporeans clearly believe the East captures everything great about local living.

🥈 2. The Bustling West (Jurong, Clementi, Buona Vista) — 22%

Famous for its massive transformation into Singapore’s second Central Business District, the West secured second place.

Voters praised its incredible mega-malls, the booming Jurong Lake District, and its status as a major educational and tech hub, with many calling it “the most self-sufficient and exciting region to watch grow.”

🥉 3. The Trendy South/Central (Tiong Bahru, Orchard, Downtown) — 17%

Singapore’s heart of lifestyle and luxury remains a national favourite.

The South/Central region earned strong support thanks to its world-class shopping along Orchard Road, stunning skyscraper views, and the hip, heritage café culture found in neighbourhoods like Tiong Bahru.

4. The Emerging North-East (Punggol, Sengkang, Hougang) — 14%

The North-East continues to skyrocket in popularity, especially among younger Singaporeans and new families.

Combining modern build-to-order (BTO) estates, the scenic Punggol Waterway, and a fresh wave of trendy local eateries, the North-East was one of the strongest-performing regions among respondents aged 25–40.

5. The Leafy North-West (Bukit Timah, Choa Chu Kang) — 9%

Home to Singapore’s highest natural peaks and premium residential enclaves, the North-West rounded out the top five.

Known for its lush greenery, proximity to Bukit Timah Nature Reserve, and prestigious schools, many voters said the region felt “completely peaceful and an ideal escape from the hectic city life.”

The Full Top 10 Regions According to Singaporeans

  • The Heart of the North (Woodlands, Yishun, Sembawang) — 4%

  • The Central Heritage Zone (Chinatown, Little India) — 3%

  • The Serene Offshore Islands (Sentosa, Pulau Ubin) — 2%

  • The Industrial West (Tuas Frontiers) — 1%

  • The Rest of Central Region (Bishan, Toa Payoh) — 0.5%

Singaporeans Still Love Accessibility and Lifestyle

While quieter green spaces received passionate support, the poll revealed that Singaporeans still gravitate toward regions that combine:

  • excellent MRT and public transport connectivity

  • a legendary local food and café scene

  • great weekend recreation spaces (parks or mega-malls)

  • vibrant neighbourhood charm

  • family-friendly heartland amenities

The East and West dominated the rankings overall, accounting for half of all total votes and proving that the age-old regional debate is as alive as ever.

One thing is clear: whether it’s the coastal charm of Pasir Ris or the bustling mega-hubs of Jurong, Singaporeans are fiercely passionate about their home turf.

And for 2026, the East side officially holds the crown.